The range of wines a supermarket offers has really come on in recent years. No longer do they only sell bland wines, they now offer a diverse range of bottles that tempt all taste buds. Now over 65% of wine sold comes from supermarkets, and the large increase in buying of domestic wine is often attributed to the availability of wines in the supermarket. It can be very difficult to choose between supermarket wines, there’s often no real guidance on how to choose the perfect wine for you and many customers make common mistakes leading to the purchase of wines that lack excitement.
The golden rule of buying wine in a supermarket is try to find something a little different. Although wines such as Chardonnay are popular it is important to test your taste buds and try something out of the ordinary. Branch out and instead go for a varietal you haven’t heard of. After all there are over 8000 different varietals, yet most people stick to around four. If you find a brand of wine you recognise from a TV advert or a magazine, don’t be tempted to buy it. If the marketing is effective you will have the urge, but resist. These wine producers often spend a great deal on advertising which may sacrifice the quality of the wine, particularly if they are selling for a cheap price anyway. Instead, search for something that little bit different. Having said that, if you are completley new to buying wine, popular dry white wines such as Chardonnay, Sauvignon Blanc and Pinot Gris are good starting points. These make good starter white wines, and make a good base to explore from. If you are not sure between dry and sweet wine, try to pick one inbetween, this is a safe option for people new to wine. Chenin Blanc is a good option as it falls in the middle of the spectrum. It is also important to think whether you wish to have a heavy or light white wine. For those who wish to pick a heavy wine, try Reisling and Chardonnay, for a lighter wine try Pinot Grigio.
When you are looking for supermarket wine, don’t just look at the price range. Of course, it is important to set a budget but don’t simply buy a wine on its price. There are many reasons for differences in price that have absolutely nothing to do with the quality of the wine. Buying more expensive wine won’t guarantee you’ll like it more. Instead try to ignore the price range and buy what takes your fancy. Buying excellent white wine is often a process of trial and error, you have to take some chances and make some mistakes to buy really great wine and your favourite bottle may not be the one with the high price tag on it.
Try not to be dazzled by fancy labels and brightly coloured bottles. This gives you little indication of the quality of the wine. Also remember bigger does not always mean better, bigger bottles are likely to be full of fairly standardised mass produced wine. It is better to find an interesting smaller bottle than a bland large one. Also try to find wines that are produced in different new world regions. Wine techniques in places such as South Africa, New Zealand, Italy and Spain are coming along very well, and it is worth giving these wines a go. You are also likely to get much more for what you pay, than for example, a Californian or French variety.
It is important to remember that the supermarkets with the most white wine, are not always those with the best wine. Often those supermarkets with mass quantities of wine also buy plenty of mass produced wine meaning there is very little interesting selection. If you really have no clue about what wine you are looking for, why not read some reviews of supermarket wines before you leave. This will only take a few minutes yet will point you in the right direction. However, remember it is your own personal tastes that count and you should aim to pick up a different wine on almost every wine shopping trip to make sure you challenge your taste buds and step outside the box!
So remember, buying white wine in a supermarket is not as difficult as it seems. Remember the golden rule, try to find something different. Steer clear of large well branded products and explore the unknown! Remember that price isn’t always indicative of quality. Above all, keep in mind that buying great white wine is a process of trial and error, so don’t be afraid to experiment.
If you prefer to buy your wine online you can great some great Discount Codes for various online retailers.