Naked Wines is the creation of Virgin Money and Virgin Wines founder, one Rowan Gormley who established Naked Wines in 2008 to enable wine lovers the world over to drink better wines at a fraction of the cost of the supermarket giants. Based in Norwich with a team of 25 staff and described as the UK’s first online Farmer’s market for wine, Naked Wines aims to clamp down on marketing and claims that in a typical bottle of wine bought in the UK, only 30p of it is wine whilst the rest goes on marketing, taxes and duties. The Naked Wine objective is to help promote small independent artisan winemakers and the fantastic wines they produce by selling great wines at a fraction of the cost. The innovative element about Naked Wines is that they offer all their customers the chance to become a Naked Wine Angel where customers receive 6 free bottles of wine from a selected wine maker once they sign up (which is free to do), the only costs incurred being taxes and a delivery charge of £2.64 per bottle (£15.82 in total).
Range of Products
There is a good selection of wines for the discerning customer to choose form, ranging from classical favourites including Cabernet Sauvignon, Shiraz, Merlot, Chardonnay, Pinot Noir and Sauvignon Blanc through to lesser known wines, all just waiting to be tried and tasted. There is a plethora of wines available, some from European vineyards such as the Loire, Rhone and Rosé wines as well as a selection of new wines from further afield including Argentina, Australia and South Africa. Champers fans will also delight in the selective Champagnes that are offered. With such a cosmopolitan array of reds and whites, there is surely something to suit every wine lover’s taste buds. Whilst the focus is placed firmly on selling greatly priced wines direct from the wine makers themselves, an economic initiative of Naked Wines, it still means that customers can take advantage of various seasonal offers and bargain deals, notably with selected wines offered at reduced prices per bottle, not forgetting the auction where customers can bid and bag a bargain. There is a varied price range with three distinct price brackets of under £5.99, between £6 and £10, and over £10 (which includes the most expensive wines on the site at £30) with the majority of wines being in the middle category.
Minimum Orders and Purchasing
Minimum orders can be one off purchases of one bottle of wine or the customer’s choice of a mixed or single case of their selected wines. Purchasing is a simple procedure with Naked Wines. Customers select the wine of their choice – which they receive for free and sample it. Basically, customers try before they buy. Once they find a wine they like, they pre-order a case of wine from their favourite wine maker by paying £5 a month in to their Naked Wines Account. This simple scheme works both ways. Whilst the wine maker has the assurance that you will be ordering some of his wine, the customer has the flexibility to order what and when it suits them. There is an added bonus! Each time an order has been placed, the customer receives 33%, the amount that they have saved the winemaker, which is paid into the customer’s Naked Wine Account. The customer can buy as little or as much wine as they like, obligation free. There are no tie-ins and monthly payments can be cancelled at any time, with full refunds on returned orders.
Delivery Times and Costs
All wines are delivered direct throughout the UK to the customer’s door – or a specified safe place that is easily accessible should there be no one at home when the delivery arrives. Orders received before 5pm are delivered next working day for the standard cost of £4.99 per delivery.
Style and Usability of Site
The direct approach to buying wine is reflected in the style of this new wine company. The web site is clear and easy to navigate with subheadings and accompanying photos (of bloggers and European winemakers) arranged appropriately so that the new comer doesn’t feel swamped with the information available. Interesting reading is provided by the variety of the bloggers’ comments on the wine they have recently tasted. There is a site map which customers will find helpful as a general pointer to where various bits of information is located. A good site overall with a touch of animation in its style and presentation.
Become a Naked Angel today and drink better wine for less!